I have always admired Alexa Chung for her intelligence, humour and confidence. For a girl who wears many hats- model, DJ, TV presenter, author, and fashion designer, this British babe always manages to remain true to herself. This fact is evident in her new retro inspired Spring 2015 collection designed for L.A. based AG Denim

"I just wanted to make clothes that I would be really happy wearing. As well as making my dream skinny jeans, I wanted to make vintage-inspired jeans that felt comfortable like modern-day jeans do, taking old-school silhouettes but making sure that the modern technology that we have today would make them wearable." And big denim no-nos? "Awkward camel toes, holes in the bum or unflattering back pockets and things like that."

Alexa rocks style inspired by sixties icons such as Brigitte Bardot, Francoise Hardy, and admits to seeking the advice of the internet by Googling "Jane Birkin". Despite the french influence, she has proudly represented British style while living abroad.

"Having lived in New York for half of my twenties the only thing that I think it has served to do is make me fonder, or at least more romantic, about British dressing. I made a conscious effort when I got here not to dress like a downtown New Yorker and I made sure I had a lot cable-knit jumpers and schoolgirl skirts in my wardrobe."

For me there is a lot to love about this photo shoot- from the foliage, to the oversaturated colours, the vintage car and bike, and of course the bonafide "it girl" herself- Alexa. 

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